Audit of the coherence of measures relating to communication abroad
Bern, 11.11.2026 — The Confederation engages in “communication abroad” to cultivate Switzerland's image internationally and to guard against image crises. Presence Switzerland, a unit of the Federal Department of Foreign Affairs (FDFA), implements measures relating to communication abroad: appearances at major international events, project funding, communication content, the organisation of delegation trips, and monitoring of how Switzerland is perceived abroad. Presence Switzerland follows the Federal Council's Strategy for Communication Abroad and coordinates with the many federal agencies that communicate abroad on Switzerland's behalf.
The Swiss Federal Audit Office (SFAO) examined whether Presence Switzerland uses the funds for communication abroad coherently and effectively. It concluded that Presence Switzerland should prioritise its activities more rigorously and gear them towards achieving an impact among the relevant target groups.